We are a Regional Presence of Global Brands – A Destinations & Hospitality representation company with sales & marketing solutions for trade & tourism partners worldwide
We are a team of rich industry experience, destinations & product knowledge and marketing expertise required to set up business effectively in dynamic India and Indian subcontinent market.
India remains fast growing economy with swelling affordability & E commerce Digital first mindset in an expensive & cluttered marketing landscape is complex for good ROI
5th largest GDP globally Forecasted to grow at 6-7% for next 5 year
27M outbound travelers in 2019, 25% leisure travelers, fastest growing segment
8th largest market globally for
e-commerce at $85B in 2021, appx. 40% growth in transactions in 2022
Unified Payment Interface [UPI] launched by the government has disrupted digital payment landscape
Opportunity to enter into a regional market
Increase significantly the sales revenue for your company
We market the brand to the world by keeping the brand identity.
Strong knowledge of the India market with large database of Travel agents PAN India
Precise action plans with specific goals to achieve the best results through our sales & marketing
Strong connects with Travel media houses, Travel influencers & journalists
To become a global leader as Representation, Consulting & Marketing company with our industry knowledge, trade relationships & expertise, driven by pioneering technology tools and a dedicated team to ensure success for our partner brands with measurable business growth & desired market Share.
Our regional presence to become an extended office for our trade and hospitality partners to implement right sales strategy to drive success & long term sustainable growth for them.
MasterReps puts travel brands in front of the right people at the right time.
We generate and sustain brand awareness in the India Travel Trade, with key agents, tour operators, travel wholesalers, travel agents and OTAs (online travel agents), and drive sales through education and partnerships. Representation is at the core of what we do at MasterReps. Our long and wide-ranging experience and our extensive contact book enable us to devise winning strategies that support our clients business goals and deliver incremental sales, revenue and passenger numbers through the India travel trade.
Distribution
5th largest GDP globally Forecasted to grow at 6-7% for next 5 year
Education
Our clients know that front-line agents selling holidays still have a significant influence over customer decision-making. We make it our job to educate the travel trade and promote our clients assets through in-person and online training, trade show atten- dance, e-newsletters and the organisation of familiarisation (FAM) trips for agents and tour operators.
Partnerships
MasterReps has built excellent relationships with airlines, tourism boards, media, broadcast networks, tour operators, travel wholesalers, OTAS (online travel agents) and travel agencies in the market. MasterReps negotiates between multiple partners to secure additional funding in co-operative campaigns. We also identify and develop non-traditional partnerships that can offer brand alignment.
Trade relations
MasterReps manages trade relations on behalf of our clients, including product meetings, negotiations with airlines and tourist boards and attendance at industry meetings and events. We organise in-market visits, involving the scheduling of meetings with key industry players, including product contacts, commercial managers, airlines and agents.
MasterReps provides strategic marketing services to help established brands and emerging players stand out in a crowded market and stand up to competition online.
Our team has the experience and in-depth market knowledge to create campaigns that raise awareness, create demand and drive sales.
Strategic marketing planning
We work closely with our clients to develop and execute tactical marketing plans in co-operation with tour operators and agents and manage budgets to maximise return on investment.
Brand development
To set our clients apart from the competition we work with them to assess and develop their brand identity, marketing messaging and content planning.
Social media
To achieve measurable engagement and reach the target audiences, wherever they are, we provide social media strategy planning including integrated campaigns, tips for localising wider campaigns, retargeting, advertising and channel management.
Influencer marketing
As customer conversations online about brands evolve, influencer marketing continues to be a crucial aspect of any campaign. We'll identify and secure the right influencers for our clients to collaborate with to reach and gain the trust of the right audience.
Partnerships
Over the last many years MasterReps has built excellent relationships with airlines, tourism boards, media, broadcast networks, tour operators, travel wholesalers, OTAS (online travel agents) and travel agencies in the market.
MasterReps helps travel brands - independent hotels, hotel chains, destinations, tourist boards, DMCs (Destination Management Companies) and attractions - make the right contacts, gain valuable coverage and make in-roads into the India market through organising and attending events here in India.
We have extensive experience in B2B Trade shows, large scale events, media lunches and dinners, press screenings, launch events, roadshows and FAM trips.
Large-scale, high profile events management
We are experienced at hosting a range of large-scale and high profile events on behalf of clients. These range from B2B trade shows to large scale events with over 300 travel agents as the audience.
Roadshows and showcase events
We regularly organise roadshows or one-off showcase events to bring suppliers into the UK market to meet with the buyers. This provides a platform from which commercial negotiation and crucial longer-term relationships can grow.
Small scale events management
We also manage smaller events such as quiz nights, media lunches and dinners, press screenings, and launch events.
FAM trips
We are also experts in planning and managing FAM trips. By educating the travel trade, especially the front-line sales, on a brand's key selling points, we enable them to sell with confidence.
MasterReps provides PR services to travel brands to assist them in reaching their business goals, as well as securing column inches.
We help our clients achieve tangible results such as measurable audience engagement on digital media and social media, increased room nights and visitor numbers.
Our talented team of well-connected PR professionals will tap into the right media contacts to achieve coverage, endorsements and visibility across traditional and new media to reach the target audiences, wherever they are.
Media relations & PR
Leveraging our long-standing media relationships, MasterReps covers all media engagement and management to generate high-value exposure which drives awareness and sales.
We work closely with our clients to identify the issues they face and the opportunities available to them in the India market. From there we craft creative, strategic, integrated campaigns with measurable goals.
Working to achieve increased coverage across a broad range of media, from print to online, our service includes everything from managing a proactive press office, organising press visits, negotiating brand partnerships to securing high profile broadcast opportunities.
Suite No. B 02,Building No. H-196, Sector 63 - Noida, U.P - 201301
+91 9650908476
sales@masterreps.com
